Puke. All around.
I am a naïve person in the fact that at my core I believe people are good and do good thing for good reason. I’m also cynical as shit and believe I can spot bullshit when I see it. So I want to believe the heaping pile of garbage the Red Sox brass put out there about the yellow jerseys representing Boston Strong and the Marathon and remembering that terrible day, but at the end of the day it’s another revenue stream.
These jersey’s are from the “City Connect” series. Seven teams will be taking part in this. Surprise, surprise the slimy Boston Red Sox management, who yet again bumped the Bruins to NESN+ last night for the bums at Fenway and the Bruins STILL drew a better audience, jump on the opportunity. Get a load of the crock of PR bullshit they are throwing out there;
“How do you make sure you’re doing something that speaks to the narrative of the story of these uniforms and that is authentic to the city,” said Red Sox chief marketing officer Adam Grossman, “but is something new and different and bolder than we’ve ever done before?”
“One of the biggest things that came out of those conversations was Patriots’ Day and the time that all Bostonians unite,” Nike senior creative director Wil Green said. “Really looking at the color scheme of yellow and blue that signifies what that looks and feels like and lifting up Boston across the chest.”
The jersey, which will be worn with white pants, also has a replica racing bib patch with the number ‘617’ on the left sleeve.
“The idea is how can we represent Boston in a different way and represent a traditional franchise that embraces history and iconic tradition, but not exclusively bound by it,” Grossman said.
Does any of that sound like what someone from Boston gives a damn about? It’s all so contrived. There is little more you can represent Boston with from a sports perspective than the classic white on white 100 year old Red Sox Uniforms. I’d even give them the adaption they made in 2013 with Boston on the chest.
No. We have to watch a field full of lemon drops. We already have to drag our way through 4 hours of the red practice jerseys on Sundays, now it’s like we have the Jamaican national team out there. Not that there’s anything wrong with that.
It’s just really depressing. The marathon bombing is being used as a platform for jersey sales and the Red Sox playing it off as a market expansion, which is better I guess?
“These aren’t necessarily for everybody, we can understand the traditional fan, it may not resonate (with some fans), but we also think it will with a lot of other people,” he said.
Part of the City Connect initiative also shines a spotlight on members of the community influential in the arts, music and culture scenes. The Red Sox will be sharing their stories throughout the course of the month.
“This is about expanding our base and being bolder to make sure we’re capturing more fans, different fans, diverse fans,” Grossman added.
Plus, I read nothing about a portion of the proceeds going any where other than the Liver Pool roster. It all just smells like a money grab. Baseball and the Red Sox yet again can’t get out of their own way.
Patriots day we want to wake up, starting drinking early, enjoy the Sox game on at 11AM and cheer on some Marathon nerds. You want to celebrate Boston? Get all the victims and their families on the field for what normally would be 36,000 fans cheering their dicks off for them. Drop a giant ass banner down the monster, cut a giant ass check, and bring Big Papi back to drop F- Bombs on live TV.